TRANSMEDIA PARTNER SOLUTIONS
ICON Opportunity Blueprints: Unlocking Pathways to Transmedia Success
Welcome to ICON’s Opportunity Blueprints—
A transformative toolkit tailored to empower transmedia agents, rights brokers, and IP holders to expand their content into new markets with confidence.
Each blueprint is designed to help you assess IP potential, navigate complex agreements, and optimize revenue opportunities across diverse digital and traditional platforms. Explore our blueprints to discover how you can adapt IPs of all sizes into profitable transmedia experiences.

Coagent Agreement Blueprint: Found IP with Representation
- Use Case: When IP already has representation, ICON partners can position themselves as coagents, working collaboratively with existing representatives.
- Key Elements:
- Coagent Agreement: Defines roles, revenue sharing, and representation responsibilities.
- Process:
- Establish initial discussions with the primary agent or rights holder.
- Leverage the Coagent Agreement to align all parties, detailing revenue split, exclusive media opportunities, and cross-promotional responsibilities.
- Clearly map out ICON’s transmedia assets and monetization potential for additional value.
- Goal: To maximize revenue through collaboration without disrupting existing IP representation.
TRANSMEDIA PARTNER SOLUTIONS
Section 1: Coagent Agreement Blueprint
For IPs with existing representation, the Coagent Agreement Blueprint provides a streamlined process for establishing collaborative partnerships between multiple agents. This blueprint facilitates coagent agreements, setting clear guidelines for shared responsibilities, revenue allocation, and rights management. Leverage this blueprint to enhance collective impact for high-potential IPs.
TRANSMEDIA PARTNER SOLUTIONS
Section 2: Collective IP Blueprint
Smaller IPs can have a powerful impact when brought together in a Collective. Our Collective IP Blueprint guides you in structuring these unique collaborations, where multiple smaller IPs can thrive as a single, cohesive transmedia experience. Learn how to create, promote, and manage collectives that build audience reach and boost engagement.ICON data-driven technologies can drive revenue, reduce expenses, streamline operations and improve patient and member engagement.

Collective IP Blueprint: Found IP with Insufficient Audience for Standalone Engagement
- Use Case: Ideal for IPs that have smaller or niche followings but significant creative potential.
- Key Elements:
- Collective Model Agreement: Outlines terms for bundling IPs with complementary themes or genres to create a transmedia collective.
- Process:
- Identify and curate a group of IPs with similar thematic or genre appeal.
- Use the Collective Model Agreement to define revenue sharing, audience cross-promotion, and engagement incentives.
- Offer fan-driven experiences, such as interactive Q&As, anthology-style content, and shared universes, to increase reach.
- Goal: To combine audiences and extend transmedia experiences, creating cumulative engagement and reach.

Traditional Media Extension Blueprint: Found IP with Prior Publication and Distribution
- Use Case: Applicable when IP has been published or distributed via traditional media channels but lacks transmedia engagement.
- Key Elements:
- Traditional Media Co-Licensing Agreement: Creates co-licensing terms with existing publishers or distributors, facilitating transmedia adaptations that expand revenue streams.
- Process:
- Engage with traditional media rights holders to explore adaptation opportunities in formats such as interactive narratives, VR experiences, or expanded lore.
- Use the Co-Licensing Agreement to detail terms, clarifying roles in cross-promotion, revenue sharing, and platform support.
- Emphasize the value-add of transmedia experiences for sustained audience engagement and new revenue opportunities.
- Goal: To introduce IP holders to transmedia without disrupting their existing publication or distribution agreements.
TRANSMEDIA PARTNER SOLUTIONS
Section 3: Traditional Media Extension Blueprint
When working with IPs already established in traditional media, the Traditional Media Extension Blueprint enables smooth integration with ICON’s digital ecosystem. This blueprint outlines the process of aligning with publishers and distributors, ensuring that existing IPs maximize revenue and reach through transmedia expansion without conflicting with current agreements.
Section 4: Tier 1 IP Submission Blueprint
For IPs that meet ICON’s individual audience thresholds, the Tier 1 IP Submission Blueprint provides a straightforward path to full-scale transmedia adaptation. Designed for high-potential IPs ready to engage larger audiences, this blueprint offers a step-by-step guide for leveraging ICON’s production and distribution network.ICON Chief Marketing and Communications Officer is also President of the healthcare business. Here he shares his thoughts on parallels between payments and healthcare and how ICON tools and strengths are applicable to both industries

Tier 1 IP Submission Blueprint: Found IP That Meets ICON’s Minimum Audience Requirements
- Use Case: Best suited for IPs that meet ICON’s individual audience threshold and are ready for full-scale transmedia adaptation.
- Key Elements:
- Tier 1 Submission Agreement: A straightforward, top-tier submission agreement that initiates ICON’s transmedia adaptation and monetization process.
- Process:
- Conduct a comprehensive IP evaluation using ICON’s standard Tier 1 criteria.
- Use the Tier 1 Submission Agreement to formalize the transmedia adaptation plan, including content adaptation, platform distribution, and revenue sharing.
- Leverage ICON’s established resources for launch, including cross-promotion, social media amplification, and premium monetization channels.
- Goal: To maximize standalone IP reach through ICON’s full transmedia ecosystem and capitalize on large, existing audiences.

