ICON® Tier 1: Due Diligence Support
ICON Tier 1 Due Diligence Submission Guide
Use ICON’s scalable due diligence process to prepare IPs for market expansion. Follow our two-part self-check and submission process to ensure your client’s IP is ready for secure adaptation across platforms.
Section 1:
Self-Check Process for Tier 1 Due Diligence
Begin with the Self-Check Process
To ensure IP readiness, ICON’s self-check process helps you confirm key rights and metrics before submitting a demo request. By following these steps, you ensure a smooth submission process and verify that your client’s IP meets ICON’s standards for transmedia expansion.

Step 1: Rights Ownership Verification
Purpose: Confirm that you’re targeting the correct IP rights holders to avoid delays and secure all necessary permissions.

Define the Market Adaptation:
Identify the format and goals for your client’s adaptation (e.g., audiobook to AI film, podcast to generative podcast).
Identify Required Rights:
Determine which rights are needed for adaptation (e.g., content rights, likeness rights) and verify whether the platform (e.g., Spotify, NBN) holds these rights.

Ownership and Licensing Verification:
Confirm if permissions from original IP holders, like authors or producers, are required rather than just the hosting platform.
Outcome: Completing this step helps you verify that all essential rights are secured, preventing unnecessary pitches to platforms without proper authorization.
Step 2: Minimum Thresholds for ICON Representation
Purpose: Ensure your client’s IP meets ICON’s baseline criteria for audience reach, engagement, and adaptability.
Self-Check Activities:
Audience Size and Engagement:

- Confirm a minimum audience size of 500,000 active followers or subscribers across platforms.
- ICON will verify an engagement rate of at least 5%, demonstrating active interest.
Content Performance and IP Affinity:
ICON will check that the Target Market IP scores in the top 20% for affinity within its niche (e.g., genre popularity, review scores).

Cross-Market Adaptation Potential:

Ensure the IP has consistent engagement across three or more major platforms (e.g., YouTube, Instagram, TikTok), supporting ICON’s multi-platform strategy.
Outcome: Meeting these thresholds confirms that the IP is ready for ICON’s cross-platform adaptation and has the market potential needed for successful expansion.
Section 2: Submission to ICON for Tier 1 Due Diligence Analysis
Once you’ve completed the self-check, you’re ready to submit the IP for a comprehensive review. The Tier 1 Due Diligence Analysis evaluates scalability, readiness, and revenue potential, aligning with ICON’s transmedia standards.
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- Log in to your ICON Nexus DRM/CRM dashboard.
- Access the “Demo Submission Form” to complete your request with relevant IP details.
Section 3
Routine Submission and ICON Nexus Access
For streamlined access, you can revisit this page anytime or use your ICON Nexus dashboard to manage regular submissions, track IP status, and view due diligence progress.
- Our integrated ICON Nexus platform provides direct access to submission forms, self-check tools, and due diligence updates, keeping all your IP management needs in one place.”

Advantages of the Self-Check and Tier 1 Due Diligence Process
- Efficient Use of ICON Resources
- Enhanced Rights Literacy
- Collaborative and Scalable
- Empowered Agencies

Efficient Use of ICON Resources
The self-check ensures only IPs with strong potential reach due diligence, optimizing ICON’s resources.

Enhanced Rights Literacy
This process improves agency representatives’ understanding of IP rights and licensing requirements.

Collaborative and Scalable
ICON’s support and due diligence analysis ensure quality submissions, promoting long-term success.

Empowered Agencies
Agencies have clear guidance and a roadmap to manage IP growth across markets effectively.
Become an ICON licensed Rights Broker
Ensure your IP’s safe expansion into diverse platforms with ICON’s support in comprehensive due diligence and risk management.
Additional Resources for Agents
Enhance your transmedia strategy with ICON’s resources. Access guides, FAQs, and support for optimizing client IPs across multiple markets. For assistance, reach out to our support team directly from your dashboard.
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