ICON Transmedia Agency Support
Collaborations with traditional agents
How to Use the ICON Transmedia Coagent Agreement: A Step-by-Step Guide for Licensed Agents and Partners
Welcome to ICON’s Coagent Agreement Guidance. This document is designed to help ICON’s licensed transmedia agents and traditional agents work together seamlessly. Below, you’ll find a breakdown of the agreement’s standard terms, negotiable points, and guidance on how to customize sections for specific partnerships.
With this agreement, we aim to create a unified partnership that promotes each IP holder’s unique brand while expanding their reach into emerging digital spaces.

Overview
The Purpose of the ICON Transmedia Coagent Agreement
The ICON Transmedia Coagent Agreement establishes a collaborative framework between licensed ICON transmedia agents and traditional agents representing IP holders (e.g., literary agents, talent agents, and managers). This agreement aligns revenue-sharing, promotional strategies, and adaptation responsibilities to maximize the IP’s reach and revenue potential across digital and traditional media markets.
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Key Sections and Standard Terms
1. Parties Involved
- Who it Covers: This agreement identifies the IP holder, the ICON transmedia agent, and any traditional agents managing literary, performance, or brand rights for the IP.
- Standard Structure: This section names each party and their role in the collaboration. It ensures that everyone involved knows their responsibilities within ICON’s transmedia ecosystem.
Quick Tip: Make sure each party’s role is clearly defined here to avoid any overlap in responsibilities down the line.


PARTNER SOLUTIONS
2. Roles and Responsibilities
- ICON Transmedia Agent Responsibilities: Overseeing digital expansion, revenue management, and promotional alignment with ICON’s ecosystem.
- Traditional Agent Responsibilities: Managing traditional adaptation rights (e.g., books, TV, film) and promoting ICON transmedia adaptations where possible.
- Standard Terms: This section outlines standard tasks, such as cross-promotion through social media, adaptation approvals, and coordination of brand assets.
Negotiable Points: Traditional agents can discuss specific promotional obligations, such as the extent of cross-promotion they’ll provide for digital adaptations.
Key Sections and Standard Terms
3. Revenue Sharing and Recoupment
- Revenue Allocation: Standard terms define how revenue is split among parties, typically based on contributions to the IP’s promotional and adaptation success.
- Advance Recoupment: ICON has the right to recoup promotional costs from future revenue, ensuring ICON’s initial investments are protected.
Quick Tip: This section can be customized to reflect unique contributions—if a traditional agent brings significant reach through a bestselling title or high-profile event, adjustments to the revenue share can be made to reflect their input.


PARTNER SOLUTIONS
4. Marketing and Promotion Commitments
- Joint Marketing Efforts: Standard terms encourage both ICON and traditional agents to embed links, QR codes, and social mentions in traditional media that drive audiences to the ICON platform.
- Publicity Coordination: Traditional agents often hold existing promotional commitments; the standard terms accommodate flexibility while still supporting ICON’s growth.
Negotiable Points: Discuss additional incentives for agents willing to undertake substantial promotional activities. ICON can provide bonus structures to traditional agents who meet audience engagement goals through their own media channels.
Key Sections and Standard Terms
5. Adaptation Approval and Quality Control
- Approval Process: ICON requires coagent involvement to ensure that all adaptations align with the IP’s brand.
- Quality Standards: ICON maintains high standards for adaptation quality across all media, from VR experiences to AI-powered character interactions.
Quick Tip: Make sure all parties agree on a streamlined approval timeline to avoid any delays in adaptation launches.


PARTNER SOLUTIONS
6. Communication and Reporting Protocols
- Performance Reporting: ICON transmedia agents will provide quarterly updates on revenue, engagement, and potential for market expansion.
- Routine Coagent Meetings: Monthly or quarterly meetings help keep all agents aligned with ICON’s latest strategies and any upcoming adaptations.
Negotiable Points: Agents can adjust the frequency of these updates based on their engagement and strategic priorities.
Key Sections and Standard Terms
7. Termination and Renewal Terms
- Standard Term Length: The default agreement term lasts [X] years, with renewals based on IP performance and market success.
- Termination Clauses: Either party can terminate for cause, with clear exit provisions to ensure a smooth transition.
Quick Tip: Be sure to discuss any unique terms that might affect renewal or termination, such as major events in the IP’s lifecycle (e.g., an upcoming film adaptation).

Customizable Addendum: Addressing Unique Deal Points
For agreements requiring unique considerations, an addendum can be added to outline:
- Special Revenue Terms for high-performing media assets
- Customized Promotion Efforts where traditional agents have particular influence
- Market-Specific Adjustments to accommodate regional engagement differences

Final Steps: How to Prepare for Signature
Once the core terms and any addendums are agreed upon, follow these steps to complete the agreement:
- Review Terms and Gather Final Signatures: All parties should review the agreement to ensure alignment on roles, revenue, and responsibilities.
- Attach Addendums if Needed: Add any additional negotiated terms and have each party review these addendums before signing.
- Sign and Archive: Secure digital or physical signatures and maintain a record for compliance and future reference.

Agreement
ICON Transmedia Coagent Agreement
A draft agreement that licensed transmedia agents and brokers can use to establish partnerships with traditional agents representing IP holders. This draft includes customizable sections for deal points, addendums, and countersignatures.

POLICY
ICON’s Code of Conduct and Compliance
ICON’s commitment to ethical IP management
Ready to Join the ICON Transmedia Network?
This guide is designed to clarify how each party can engage with the ICON ecosystem through the coagent agreement. By aligning traditional and digital efforts, we aim to maximize each IP’s potential while providing agents and IP holders with the resources to succeed in a rapidly evolving media landscape.